14 Jan


i just now saw a tv ad from sainsburys about their chicken fillet (2chicken breasts actually… what is all that about calling it fillet, what rubbish, fillet is used if it is fish) but anyway it is saying usual price is £4.50 reduced to £3.50. it is 460mg, meaning it really costs £7.61 per kg.

and i was thinking but why buy that when u can get a whole 1.8kg chicken from waitrose (during their half price month promotion, where i bought a whole chicken,@1.65/kg, in fact i bought two, for about £3.10 each).

so u are getting not only the two breasts, but drumsticks and wings and back. i cannot imagine how they can even run this advert and on expensive tv too, and spend all that money advertising this … are people so dumb that they can be fooled by it to think it is a bargain??!!

or is it me, am i missing something here? makes you wonder doesn’t it? makes you wonder if you are not seeing the bargain, and it is you that is the silly one, and everyone else is clever. but you know what, no matter if everyone says it is a bargain, i am going to stick to my guns and say it is not! so there!

oh i just realised why they can advertise it on expensive tv, because it is expensive and if only a fraction of people buy it they would have made their money back. 

2 Responses to “advertising”

  1. Sarah M Thursday January 15, 2015 at 6:38 am #

    Doesn’t a filet mean no bones, so you get more for the money that way?

    • alifesgayventure Thursday January 15, 2015 at 8:28 am #

      hi, oh good comment. so that is why they use it, to emphasise it has no bones.
      its definition is a boneless cut or slice of meat or fish, especially the beef tenderloin. this is the first time i see it used for chicken. next i suppose it will be a fillet of partridge, grouse, goose. maybe they allready use it for duck.
      i suppose calling it duck breast sounds rather vulger. esp when u are ordering it in a posh restaurant.
      ah, now i get it, it is to appeal to those who just dont like bones, whether in fish or meat. it is certainly not that u get more for your money as u have stated, because these boneless portions costs considerately more. so i suppose it is allright then.haha.

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