John Lewis does it again in new ad with adorable child dancing to Elton John | The Drum

23 Aug

John Lewis does it again in new ad with adorable child dancing to Elton John | The Drum.

i know, this advert for john lewis (its a department store chain, in oxford st, london) will have served its purpose for it got  me blogging about it. haha. and i heard of it via slate, which is an american website telling me of this british company’s advert.

its an amusing advert, getting u to buy home insurance for breakages.

(it is also for when u get burgled… but a burlger theme for an advert  is not a comfortable advert to watch i bet, though it might be more persuasive to get u to buy home insurance, but u have to show physical evidence of break ins, to claim that insurance. i think very few burglers would break a locked door or window.

leaving the front door unlocked, or a window unlocked, negates that insurance. )

when i was growing up, we never would consider buying home insurance for that. because we dont have anything so precious or expensive that it cannot be replaced without too much trouble or cost. it looks like it is a solution that is searching for a problem.

as it is, i never bother to buy home insurance and never had cause to regret not having it. haha.

added. 23.8.15 link to more background info if u like that kind of thing. video of how the advert is made, and also a video of elton john performing that song.

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