the mobile provider 3 to block adverts

20 Feb

london 1.39pm saturday 2016

apple had said it wont block ads and stopped  its customers to download an ad  blocker from its store.  maybe it is fearful that if it did than mobile providers would follow suit. for years mobile operators have complained that facebook and google have piggy backed on their services without sharing the ad revenue with the mobile companies. now 3, owned by li ka shing, is going to block ads. it will only allow ads to get through only if the ad revenue is shared with them. it looks like that is the trend for the future.

Mobile operator Three is set to block ads on its mobile network, becoming the first European operator to make such a move.

now i see how whatsapp, and facebook messenger ideas of allowing companies to send messages to those who contact them is a way to bypass these ad blockers. 3 wont be able to block those messages either. so win win for facebook et al and their advertisers.


2 Responses to “the mobile provider 3 to block adverts”

  1. Carl D'Agostino Saturday February 27, 2016 at 5:11 pm #

    But makes itself an adjunct of the problem of ad invasion

  2. alifesgayventure Saturday February 27, 2016 at 5:24 pm #

    i have a feeling that ads will continue to come our way, in one form or another. with my large screen chrome book, i can mute them or scroll away from them, but if u are on a smartphone, that is when u cannot move away but have to watch it through to the end. it might make some people leave the smartphone market entirely, if it gets so intrusive that it makes the whole surfing the net a pain. or select to go with 3, or any provider who will screen out the ads. those who do not want to do that, will go back to a dumb phone and use a chrome book or equivalent to surf the internet. that is what i think will happen in future.

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