Tag Archives: 7up

a chill out space in a 7up promotion pop up

26 Jul

london 3.14pm 24.6C sunny friday 2019

one thing that i am always very grateful for in london with regards to its weather is that we dont get a lot  of extreme temperatures and even when we do, it lasts a day or so… like the recent heat wave , we hit 36 38.7C (in cambridge  making it officially the hottest temperature in uk ever. and if anyone asks me what i was doing when it happened, london was 38.4C too i would say i was asleep at that hour which is what anyone sensible will do.  ) yesterday and before that it was over 30C for just 2days ; and today it is all a bad memory, with highest today at 24C with forecast of lower temperatures from now on. to me that is ideal conditions, a place where  extremes are rare and are shortlived; and really lives up to the word ‘temperate’. 

another nice thing about london is the huge numbers of freebies and stuff that is free to join. like today, 7up the drinks company is doing a pop up, a temporary thing that they hire a space for to set up a nice event to publicise their drink using a 90s cartoon called fido dido. it is just for us to sit and enjoy a restful time, sipping a 7up and listening to a fizzy drink being poured out, and getting a free t shirt, with the fido dido character printed on it. it is a low key promotion , no razz mattez and no sign outside the door to say what is happening inside. i like this , a laid back affair, where u are not bombbarded with in your face hard sell. i think it is a very british thing.

i was thinking yesterday would be a good time for this promotion, when it was so hot outside it would be a great relief to get out of it into this cool space and enjoy some quiet time and get out of the heat. this fido dido character, i dont think i remember him even though i lived through those times, the 90s. i think it might have been a cartoon character that is popular in america, and not in uk. it is the first time i seen this character so it does not seem to have impinged on my memory .



its actually ages since i last drank a 7up. now that i come to think of it, it seems to have dropped out of notice so maybe it is time they try to ramp up the publicity and bring it back to the notice of everyone. now i have a drink of it, it reminds me of a fizzy drink that i had recently… a brand called dash, selling spring water with fizz and flavouring it with  a dash of lemon, cucumber (not really that nice) and i ws thinking that time when i drank it that i did not like the fizzy effect, and wished it was just plain water, with a hint of orange, or grape or peach… i mean i dont mind if it is an artificial flavour, in fact i might prefer if it is, as those are very intense flavours and are much better than the real thing. they can engineer these flavours now and make it more intense than the real thing. that is how clever they have become. it brought back memories long ago when i tried one plain water with a hint of peach, and it was so lovely that i remember being very tempted to buy it; that is really saying something, when even i can be tempted by how nice it tasted. now maybe these companies might like to mimic that. 

so now i tasted this 7up i thought it could do with just being plain water with a strong hint of fruit… instead of this present fizzy thing with no flavour. yet when i was a kid, i seem to like 7up a lot. just goes to show that as a kid we like that fizzy sensation. now i find i like it better when the fizz has run out. which was what happened to my bottle , i left it on the floor and it lost its fizz and when i drank it, i thought it tasted better… just goes to show when we get older we change our taste for things. must be real murder for drinks companies who try to please all age groups. what pleased the young may not please their parents, or grandparents. if a company can come up with a drink that pleases all generations, it would be onto a winner.