Tag Archives: text

whatsapp is now free for all

19 Jan

london 10.42am, 3.2C sunny tuesday 2016

before, it was $1 a year , after the first year, if u have the whatsapp in your smartphone. but it has been announced that it will be free to all. and no adverts either. how will it pay for itself?  the answer, it will make money from businesses contacting individuals. how is that,i wonder? i dont quite see how that is done.

 facebook bought it for £13.2billion in 2014. it found that the imposition of a $1 fee(small as it is) harmed its growth in developing countries, as it seems ‘many there dont have debit or credit cards so are afraid that after the first year’s free usage , they will lose contact with friends or family’. (or so that was how the whatsapp blog says it, but i think the reality  means that after the first year free, they all discontinued the app , perhaps because they dont have credit or debit cards, who knows! and so cannot continue even if they want to;  and facebook loses them).

it seems to me that facebook is willing to forego the revenue from whatsapp, rather than have people leave as it wont be able to mine them for data information of their usage of the web.

and maybe it can persuade businesses to pay to get access to their customers or anyone contacting them for queries or whatever. though what company want to get involved? it means they have to hire a person or persons solely to answer text queries? a waste of time really. unless it all boils down to they buy the phone numbers and so can text those people with adverts pretending to be friendly messages. 

but whatever the reason, the end user now have a free whatsapp to play with . and if they bring in voice as well as text, it will threaten the mobile companies with their call plan and , it will threaten skype too, which is used for international calls (skype is owned by yahoo i think).

i have a call plan with talktalk mobile, it is free to me, for a year. and i find it difficult to use up the 250text i allowed free each month. but i daresay i shall get into the habit of texting people so i have a feeling that come the end of this free offer, even i will be tempted to get a smartphone and download whatsapp.